About us - FLUUKY

It all started with a simple idea:

Do more good, more often

We believe that small actions, when multiplied, create a powerful impact.
That’s why we created FLUUKY: to make doing good easy, rewarding, and—most importantly—fun.

Meet the founders

Fares Lteif

Co-founder & co-ceo

Hi, I’m Fares! Before launching FLUUKY, I spent years leading strategic initiatives in customer engagement and digital innovation for global brands like Bacardi, Pernod Ricard, Red Bull, and Emirates. My focus was on creating meaningful connections between brands and people; experiences that resonated, inspired, and drove action.

The idea for FLUUKY was born from a simple yet powerful question:
What if doing good for the planet could feel as exciting as winning a prize?
That spark led us to reimagine sustainability—not as a chore or obligation, but as something people could truly look forward to. We set out to create a model of climate action that fits seamlessly into everyday life, no matter how fast-paced or distracting the world becomes.

FLUUKY isn’t just a business, it’s a movement. A movement built to make caring for the planet fun, rewarding, and genuinely impactful. It’s not just about planting trees, though that’s a big part of what we do. It’s about shifting mindsets by blending purpose with excitement. We’re here to show that making a difference doesn’t have to be hard. It can be joyful, effortless, and even thrilling.

That’s the future we’re building, one tree, one prize, one action at a time.

Sami Moutran

Co-founder & co-ceo

Hi, I’m Sami! My background is in marketing, storytelling, and building brands that connect with people. I’ve worked with companies like TikTok, Emaar, and Memac Ogilvy helping them craft messages that resonate. But I’ve always believed that the best brands aren’t just about selling something; they’re about changing the way people think and act.

That’s why I co-founded FLUUKY.
Sustainability shouldn’t feel like a chore or something that only the most dedicated environmentalists engage with. It should be something everyone can be part of, without needing to change their entire lifestyle. That’s what FLUUKY does, we make doing good fun, easy, and rewarding.

At the end of the day, I want people to feel good about their impact, whether it’s planting one tree or a hundred. And if they walk away with a luxury watch or handbag while doing it? Even better.

Our Mission

To make sustainability effortless, rewarding, and fun. We’re here for the everyday heroes—the ones who care about making an impact but don’t always know where to start.

FLUUKY makes climate action simple, connecting people through tree planting and luxury rewards, proving that doing good can be something everyone enjoys.

Our Vision

We’re optimists. We know the world faces environmental challenges, but we also believe in the power of collective action. By bringing together technology, incentives, and community, we’re making sustainability a seamless part of modern life—today and for generations to come.

Every Tree Matters

We believe that small actions, when multiplied, create a powerful impact. But we also know that sustainability can feel overwhelming—like something reserved for activists or organizations, rather than everyday people.

That’s why we created FLUUKY: to make doing good easy, rewarding, and—most importantly—fun.

At FLUUKY, planting trees isn’t just about offsetting carbon or reforestation (though we do that too). It’s about making a tangible impact in a way that fits into your life. Every tree you plant enters you into a draw for luxury prizes, meaning you get to do something great for the planet while also having a shot at something great for yourself.

Sustainability doesn’t have to be a sacrifice. With FLUUKY, doing good feels good—and we’re here to prove it.

Every tree you purchase with FLUUKY not only rehabilitates forests but also boosts biodiversity and uplifts local communities. With every tree you purchase you will receive:

Certification of the tree you have planted

A digital map of the area where your trees are growing

Ongoing stories directly from the field about the reforestation program

We’ve partnered with WeForest, a world-renowned non-profit dedicated to large-scale reforestation and climate action, to ensure that every tree planted through FLUUKY makes a real difference. And with our interactive digital platform, you can track your impact, seeing firsthand how small contributions add up to something incredible.

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